Laura Rex’s Portfolio, past work examples, case studies, personal projects, etc.
Back in 2016, I was making 90% of the content that was being put out by the Swag By Fox consumer merch brand. I begged my roommate at the time to get in the non-heated community pool at our complex in Van Nuys. It might have been spring? Thank you Shane for helping me make one of my ALL time favorite little bits EVER.
In January I felt the need to update my office window in town. I no longer am using the space as an office for a whole list of reasons, but I have a fabulous window on Main Street here in town. I had measured the center window and the 2 side panels. Stared at it, and suddenly decided a cardboard etch-a-sketch would become the installation.
I am the worst at capturing the process. I just want to DO the thing….
this was the window at night
i put up a little bulletin board on the side with my logo and a brief history of the magic screen:
The Etch A Sketch, invented by French electrician André Cassagnes in the late 1950s as L’Écran Magique, became a global phenomenon after the Ohio Art Company launched it in the U.S. in 1960, using TV ads to popularize the toy that creates drawings by displacing aluminum powder on a screen with knobs controlling a stylus, offering endless creative fun with a shake to erase. It’s an iconic toy, selling millions and earning a spot in the National Toy Hall of Fame, evolving from its glass-screen origins to more child-safe versions.
