Rex & Co. (fka Laura Bo Creative)

Tag: industry experience

  • Perspective on Industry Experience

    Perspective on Industry Experience

    Industry Experience Perspective

    Recently I was thinking about resumes, the rules for job applications, the interview process, and the absurdity of what minimum qualifications are theses days. How your experience and experience for a specific industry to Industry.

    And it made me think about how I’ve been in so many different Industries and that’s a large part of the reason I’ve been successful in past roles. Not to mention if I am interested in something, I will absolutely believe I am capable of doing it and learning how to do it on the fly.

    Why do you want someone that’s only been in one industry, or doing the same thing at the same place for like 10 years? That seems unbearably narrow-minded and honestly counterintuitive when you really think about it.

    New hires, consultants, contractors, vendors, etc. are generally brought on when a company is experiencing growth or is stuck.
    You’re bringing them on to either fill a gap, expansion or because of what you think you know about their expertise and experience in a role/industry.

    Too many brands are ignoring the aspect of curiosity.

    A new hire, a new contractor, or any new relationship should bring new things to the table.

    A DIFFERENT PERSPECTIVE. A NEW SOLUTION.

    Both of those things often come from experience working in different Industries, roles, companies, teams. Someone who can look at a problem differently, flip it upside down and shake it the fuck up.

    That’s the point. The basis of it at least. I will come back to this…

    To be continued – with examples…

  • Marketing Lifecycle Metaphor – The Amoeba BB


    Customer amoeba baby – marketing lifecycle metaphor

    Marketing is not a funnel and it’s not a flywheel. It’s like a wave. It’s like a fluid amoeba. Blobby wave, I have to draw it I guess, but And it moves because people come in and out. I may have been. A customer of parenting stuff and then My baby’s not a baby.

    And then i move out of it — I’m not the target now. But maybe if there’s a baby in my life: friends, family, or whatever baby shower, I will suggest it or I will get it for them, you know. I don’t think that always gets accounted for. It’s not really a secondary target group as far as I’m concerned.

    Funnels and flywheels don’t work because you can’t control the path of the target, you can guide it, you can block it, you can try to trap it, but there are all of these “other factors” that you don’t know and/or have no control over because in the end control is an illusion.

    **

  • Everyone loves a good quilt.

    Perseverance and a positive mindset can turn any obstacle into a stepping stone.
    So, keep pushing boundaries, embracing the unknown, and strive to follow your dreams.
    It will make an impact.

    In the end, it’s not just about achieving success or getting rich — it’s about learning and growing along the way. Each challenge faced and each solution found adds to the patchwork of experience that has shaped who I am and what I can accomplish.

    We might not be cut from the same cloth, but everyone loves a good quilt.

  • A Message from My Inner Critic

    Find your style, find your niche, be unique, standout, do this, do that, if it’s not working then you’re not doing it right, don;t be too loud, don’t be too quiet. Blah blah fucking blah. I just want to turn it off. Turn off the noise. Shut it all out. Shut it all down. And say see you later. I want to run to the woods and blast music and throw paint, and get sticky from gluesticks. I want to play in the dirt with my kid. I want to not feel like I am a burden. And I don’t know if I feel like a burden to myself or to my inner critic. 

    Im messy. My story is messy. Currently it feels like a tangle of fairy lights or yarn or something. Trying to piece it together and roll it back so it makes more sense to me, which unlocks things I may or may not be ready to deal with, accept, move past. 

  • Industry Experience Perspective

    Industry Experience Perspective – A DRAFT

    I was just thinking about on resumes and your experience and experience that for industry to Industry. And it made me think about, How I’ve been in so many different Industries and that’s the whole reason why I’ve been successful. Like why do you want someone that’s only been in this one industry, you’re essentially bringing them on to help you.

    And, Their expertise. Should bring new things to the table in A New Perspective which comes from working in different Industries. It’s like, take looking at a problem differently. Right. That’s the that’s the point. The basis of it.