Author: Laura Rex

  • WORD SHIT: Clarity

    Clarity

    [ˈklerədē] noun

    1.the quality of being coherent and intelligible.

    2.the quality of transparency or purity.


    Clarity comes from transparency, and I believe it’s connected to honesty, authenticity and understanding.


    To Be Continued…


    Working on some new ideas, concepts, projects and products. The WORD SHIT series will be available on tote bags, mugs, and tees.

  • A name is a name – but what’s up with the personal branding BS? What happened to self-identity?

    I have changed my name a lot. Some were nicknames, some were legit, legally on paper (read part 1 here). I have also built my own brand at least a dozen times — Each time I would tear down the previous version, and start from scratch, rebuild it to something completely new… Only to feel “over it” by the time I got to the end. LOL for me.

    Only a handful of those have ever seen the light of day. Most only briefly. A moment where I was so proud and so excited of my “new creation”. And ya know I would go and share it with some people (like a special sneak preview). I would share it with my besties who would say “WOOT that’s awesome! I don’t get it, but it’s awesome!” And I would share it with a person in my industry/field, usually someone that I respected or admired. Sometimes I would show my mom – that ended pretty early

    Anyway, those brand versions were really just my identity all packaged up. Which would change every few years based on whatever current special interest I had, or visual I had locked into.

    Now, I would imagine You’ll have the people coming for me saying, “Well, you shouldn’t care.” No shit. I’m working through that. I’m 36. I’m a mom now. Or the people saying “oh, well it just wasn’t the right timing” Sure, no problem.

    You can tell me whatever you think I want to hear or perhaps whatever you think you want to hear.

    As far as why past brand iterations didn’t work? I don’t really care. Trying to understand why is not helping me today or tomorrow. All I know is that my biggest mistake, my biggest failure and regret is not just doing it. Waiting for external validation and approval…

    Here’s the thing when it comes to “just doing it”. Once upon a time, I had this extreme sense of “Fuck the world”. And my mother would tell me “you’re so angry and you hate the world” and blah, blah, blah and like, yeah, maybe I did. Because it was hard as a teenager and try to wrap your head around the fact that your own mother who adopted you HATES you.

    I absolutely am angry. I have every right to be.

    THE BO YEARS – no W
    I used to try and make my whole brand, my identity. Uh maybe you knew me at the Laura bo phase. Uh, for those of you don’t know,
    My middle name is not BO. I have five bow tattoos, I have five ribbon tattoos, right? And I got three of them the summer just before I went to college my freshman year and two of them within the first year of college.

    It doesn’t matter. The point is, is Why was it Bo not b-o-w? Because the first time I had it as “bow”, people said oh it’s “Laura bow” like the pronunciation was BAO. They assumed it was my last name. So I dropped the W. Back then my last name was still my fathers, MARFILIUS.

    THE FIONA YEARS
    I was just barely 18. Took me three more years to take my mom’s last name. Maybe you met me in high school during my Fiona years, right? Uh, it technically. Started, when I went to Camp, Sleepway camp, the same year I got kicked out of camp.

    But I decided that, hey, I don’t know these fucking people. I see them for a few weeks out of the year and I don’t want to be Laura right now, right? Because I thought Laura sucked. And so I said, fine, I’m going to be Fiona and I was Fiona. Up until my freshman year of high school, where there was already a Fiona.

    Her real name was Fiona. And obviously F comes before L in the in the alphabet. Um, and so I decided to go by Laura that year. That blip. The following year when I was shipped off to boarding school in Vermont, I went back to Fiona. I didn’t grow up with the name, Fiona, I didn’t have nicknames. I always wanted a nickname. I didn’t know the, uh, the the ugly side of nicknames.


    To be continued…

  • What Makes A Good Parent?

    In the midst of my increasingly ugly divorce with my soon to be ex-husband we continue to “disagree” on some seemingly universal basics. Now while some of you may be thinking — just don’t talk to him. Move out. Be the bigger person. Please kindly and disrespectfully fuck off. Three years of silence and being the bigger person got me here to this exact point.

    So after a quick google search of “what makes a good father?” for the comic relief, followed by the same search of “what makes a good mother?” it has occured to me that society in this country is FUCKED. (As if we didn’t already know this.)

    Below are the two images of the top things listed for each search as prepared by google.

    As noted these were compiled from various sources across the web. WHAT IN THE ACTUAL FUCK THOUGH?

    *Please note I am fully aware of what MY definition of a good parent is on both sides. We will get to that.

    Can we just talk about the apologize when necessary first?


    To be continued….

  • Word Shit: Exclusive

    Exclusive

    [ikˈsklo͞osiv,ekˈsklo͞osiv] adjective

    1.Excluding or not admitting other things.

    2.Restricted or limited to the person, group, or area concerned.


  • Word Shit: Minimize

    Minimize

    [ˈminəˌmīz] verb

    reduce (something, especially something unwanted or unpleasant) to the smallest possible amount or degree.

    represent or estimate at less than the true value or importance.


  • WORD SHIT: Exclude

    Exclude

    [ikˈsklo͞od] verb

    To deny (someone) access to or bar (someone) from a place, group, or privilege.

    to prevent or restrict the entrance of. to bar from participation, consideration, or inclusion.


  • Stop being so polite..

    Stop being so polite..

    Stop being so polite, and try being honest.

    It has recently come to my attention, awareness, or top of mind that I often find myself surrounded by a bunch of people so worried about offending someone, that nobody wants to say anything at all.

    Enough with the judgement, can we try to lead with curiosity?

    Come from a place of understanding, or wanting to understand. Enough with the judgements, the assumptions, the snarky passive-aggressive bullshit.

    Say what you mean and mean it.


  • Journey Into Imagination…

    Journey Into Imagination…

    One Little Spark is a song, one of my favorites, and extremely annoying at times– it’s THE theme song for the ‘Journey Into Imagination’ Ride at Epcot in Disneyworld. My all-time favorite ride that features my favorite purple dragon. FIGMENT.

    Anywho. I am leaving the lyrics below.

    For every sound your ears are hearing,
    A thousand thoughts can start appearing.
    And each of us, imagines different things.
    From just a sound, your mind has wings.

    One spark of light,
    Can light your fancy.
    Your mind sees more,
    Than what your eyes see.
    Your sense of sight can make your fancy fly,
    There’s more to sight than meets the eye.

    One awful whiff can send you reeling,
    One lovely sniff can be appealing.
    Your mind can find what enters through your nose.
    That’s how you tell a skunk is not a rose.

    With just a spark of inspiration,
    I’ve made my house an innovation.
    Imagination really clowns around
    Mix downside up, and upside down.

    We all have sparks,
    Imaginations!
    That’s how our minds create creations.
    We set them free and oh what they can do!
    Those magic sparks from me and you.

    Imagination!
    Imagination!
    A dream can be a dream come true,
    With just that spark from me and you.


    One little spark,
    Of inspiraton,
    Is at the heart of all creation.
    Right at the start of everything that’s new,
    One little spark lights up for you.


  • Word Shit: Principle

    Principle

    [ˈprinsəp(ə)l] noun

    1.A fundamental truth or proposition that serves as the foundation for a system of belief or behavior or for a chain of reasoning.

    2. a general scientific theorem or law that has numerous special applications across a wide field.


    Principle is often confused with principal. Coming back to this post shortly.

  • Dear Parents,

    Dear Parents,

    Last night at Family Night I watched a little girl be inherently mean to my kid, over and over. My kid is 3. In an effort to let her “handle” the situation on her own, I would check in periodically, I stayed close by.

    She looked so sad and confused. And then I just couldn’t.  I told her when she was ready to leave we could go home and have ice cream (yes I absolutely bribed my kid to leave). We left 10 minutes later. 

     We all have varying degrees of what’s acceptable, but honestly this shit is getting old. I refuse to accept the excuses that “boys will be boys, and that’s just how girls are at that age.”

    WHAT? Nope. Sorry. No thank you.

    Can we stop making excuses for our kids behavior when its shitty? It seems like as parents we often excuse certain things because it is a direct reflection of ourselves, or we become aware of how our words and actions have shaped our own kids consciously or not.

    I believe we can do better. I know for a fact that a 4 year old saying “You make no sense, I am going to ignore you and everything you say” while simultaneously blocking and pushing a younger kid didn’t come from nowhere. Not allowing my kid to try and make friends with any other kid is shitty.

    let’s take a minute and think of how we can be supportive of each other and our children. I implore you to approach life from a place of curiosity and understanding vs. judgement and assumption.

    The displays of judgement and snobbiness that are infecting this neighborhood are ugly. Your kids see you. We all see you.

    To be continued…

  • Word Shit: Humility

    Humility

    [hyoo-mil-i-tee] noun

    the quality or condition of being humble; modest opinion or estimate of one’s own importance, rank, etc.


  • Memory Exercise

    Memory Exercise

    For now I am calling this a memory exercise, and perhaps it should come with some sort of warning, because it may or may not unpack baggage.

    Close your eyes and think back to when you were a kid, perhaps sometime in elementary school. Try to find a memory of an event, a holiday party, a school assembly, county fair, but it would be a place where you would be with your family, your parents or caregivers.

    Pick one. They are deep in conversation with their friends, chit chatting away. You catch a glimpse of your name as you pass by, and it peaks your curiosity. What is being said? How is your parent describing you? What words or tone can you hear, feel, or remember?


    This happened to me recently, trying to think back on how my mother used to speak about me, how she spoke to me publicly, privately, how she spoke about me with one friend, vs. how she spoke about me when she thought no one was listening, when she thought I wasn’t listening or when she thought I was… A series of words came up.

    To be continued…

  • When I was a kid…

    When I was a kid:

    playdates weren’t so formal, and didn’t always require planning.

    i made rainbow pancakes and threw them out the 10th floor window.

    we would slide in the mud after big rains in the neighbor’s driveway.

    i wanted to be everything and do everything.

    i believed anything was possible.

    grown-ups had issues, and i had no desire to get there fast.

    everybody smiled and said hi when passing in the street.

    we would search for stones in the river and cover ourselves in river clay.

    that’s what I thought my childhood was. until i had a kid —

    To be continued….

  • WORD SHIT: Inspire

    Inspire

    [inˈspī(ə)r] verb

    fill (someone) with the urge or ability to do or feel something, especially to do something creative.


    I believe that true inspiration comes naturally. It cannot be forced. You can’t forcibly inspire someone, there is definitely another word for that — in which I am currently blanking on. Again, definitions from various sources will provide their own perspectives, contexts, and connotations.

    To be continued…

  • WORD SHIT: Willing

    Willing

    [ˈwiliNG] adjective

    ready, eager, or prepared to do something.


    Today, someone said they were “willing to keep trying”, and within the surrounding context, this was immediately received with a negative tone. Upon looking up the definition, it made me wonder how the word willing has become so overused and/or misused that it now often seems more related to a bare minimum, least amount of effort type situation.

    Depending on where you find your version of the definition of willing, it can be read or misread as something viewed negatively, other words that came up were agreeable, and I realize the comparisons and examples used for the word willing came down to doing something of one’s own ‘will’ versus being forced or coerced into something.
    I found this interesting snippet, which is kind of what I am getting at I suppose:

    “Willing means you will do something if it is necessary or if it is asked of you, even if you don’t particularly want to

  • WORD SHIT: BOLD

    Bold
    [bōld] adjective

    1.(of a person, action, or idea) showing an ability to take risks; confident and courageous.

    2. (of a color or design) having a strong or vivid appearance.

    The definition of BOLD, adjective.
  • WORD SHIT: Abandon

    ABANDON
    [əˈbandən] verb

    1. cease to support or look after (someone); desert.

    2. give up completely (a course of action, a practice, or a way of thinking).

  • WORD SHIT: Desire

    Desire
    [ dəˈzī(ə)r ] noun

    A strong feeling of wanting to have something or wishing for something to happen.

  • Welcome to my world!

    There is so much shit on the internet, It’s nice to know you can still find me. I am a little bit awkward and a lotta bit awesome.

    Here is the short story of it — My day job is branding & and marketing. My expertise is in strategy and planning. I’ve got 18+ years of experience.

    I’m all about connecting those dots! My background is a crazy mix of music madness with Webster Hall and Insomniac, to styling superheroes with Styled By Marvel and Swag By Fox, to serving up hospitality at hotels and with lifestyle brands across the world. Phew, I know, right? My past gigs were like being a marketing ninja! I took on everything from idea to launch, organizing like a boss and keeping a bunch of plates spinning at once.

    Nowadays, I’m all about keeping my creative juices flowing. the current roster is filling up with brands and products in the worlds of event activations and cannabis. I work my magic from my home studio in Ridgewood, Queens.

    Let’s get this show on the road!

  • WORD SHIT: Curiosity

    Curiosity
    [ kyoor – ee – os – i – tee ] noun

    The desire to learn or know about anything. a rare, or novel thing, a strange, curious, or interesting quality or feature.