Rex & Co. (fka Laura Bo Creative)

Tag: perspective

  • Tell Her I Hate Scary Movies…

    Tell Her I Hate Scary Movies…

    The below is an email I sent in response to someone who was part of a team dynamic I was getting to know. I was brought in because of my previous work. Edited for privacy.

    Here’s my take — FUCK NO. She can take her satisfaction and eat it. 

    As far as answering her questions, I could ask the same thing except I don’t have to. I will not spend more than 20 minutes addressing this situation past this email. 

    After that point, I will move along and do my thing, and do what I am good at (noted below). If she wants to play difficult, she picked the wrong person to do it with. 

    She knows how to do keywords – that’s cool. SEO, PPC, and Advertising are successful when the brand, the messaging, the platform and the target are aligned. Right now, based on what I have seen and heard — they are not. So let’s get on with it…

    *I think there are still some unanswered questions about Laura, and I think for me, those questions are do the skills that it takes to fill a concert hall translate to the skills that it takes to sell a subscription technology product?* 

    holy toxic hellhole. this is a fucking startup, and calling bullshit is an important part of my skillset.

    *And also, what functions would she perform?* 

    i don’t perform, and I am not a robot. I am a person, and clearly I am here to remind everyone that your product is also for humans.

    *I kind of struggled to get an answer out of her when I put that question to her when first we spoke. She said well I kind of do everything and so I said well do you do paid media and she said no I don’t do that and I said will you do PR and she said no I don’t do that* 


    The ability to do everything, and having a preference and/or skillset are NOT mutually exclusive. In the current context, I see that the best use of my time is to stop wasting time and resources. Let’s start with the messaging, solidify the audience on both the product front and fundraising part.  Pitch Decks -take that off of Founder X’s plate so they can focus on the product. Adjust and expand on the decks –  Work with you (Founder Z) to align the lanuguage in the upcoming fundraising campaign. Prepare for it.  Evaluate the current “resources” that are available that she still hasn’t made available and stop wasting everybody’s fucking time.

    *so is it content?* 

    yes

    *Is it business development?* 

    duh it’s a start-up in the fundraising and product development stage…

    *Is it email, social, higher level strategizing?* 

    all of the above, why is this even a question? Higher level strategy is the fucking top, it dictates the email, the social, the ads, etc. I don’t care how many fucking keywords you put in a website, if it doesn’t connect to the right investor or the user, or command some type of attention it’s wasted money. also impressions are trash.

    *And what support will she need?* 

    none from her. I will need information, and open communication from all parties involved if anyone expects me to stay on the project, let alone for free. ‘Founder X’ has been an absolute pleasure to interact with, and has provided me with plenty to dig into. 

    *Will she need design support, copy support, what is it?* 

    no, not at this point in time.

    *So those questions are still unanswered for me and I can’t full-heartedly give my blessing until those questions are answered to my satisfaction.*

    As previously mentioned She can take her blessing & satisfaction and eat it. 

    Cheers! 

    Me.

    P.S. As a Chief of anything, this is petty AF. Girl needs to do her research. The passive aggressive digs are sad. I am not here to prove myself. Her immediate need to defend and deflect is just screaming red flags at me. I will build a temp site myself at this point, a brand guide is future shit. The waitlist WILL be better, and people will TRUST your brand and product.

    death to the ego. call me whenever. 

    I am not meant for the land of corporate. that’s ok. all of this made me realize that I don’t do what I do for the credit, I’ve spent most of my career having other’s claim my work, sitting back waiting for someone to notice. But I’m not here for that these days. I noticed. I am the problem FINDER, gap filler, and solutions expert. I want to be in and out before I get bored. Those who have taken my advice have succeeded. I like to shake shit up, force people out of their comfort zones, and call it how I see it.

    END RANT. for now.

  • The Age of My Darkness

    The Age of My Darkness

    The age of my darkness is coming to an end — perhaps not forever but at least for now. The days are getting shorter, and the air is getting crisper. The birds are calling, and the trees gently whisper. The forest is a place to rest. I have found a place I can feel my best.

  • WORD SHIT: Persistent

    Persistent

    [pərˈsistənt] adjective

    continuing firmly or obstinately in a course of action in spite of difficulty or opposition.

  • WORD SHIT: Stubborn

    Stubborn

    [ˈstəbərn] adjective

    having or showing dogged determination not to change one’s attitude or position on something, especially in spite of good arguments or reasons to do so.

    Thoughts to come….

  • Unsolicited Advice: Natural Peanut Butter Packaging is WRONG

    First of all: shout out to Paul Brown, the guy who invented a tiny little valve that changed how stuff comes out of things back in 1991, I was like 3 years old at that point. Yet the ketchup people didn’t start using it until 2002. WHAT? Not to mention the guy made millions. But moving on….

    I am hoping that this message finds the people who work for the companies who make natural peanut butter. While I understand it is also generally stored in glass jars — that is a YOU problem to figure out. Call me when you are ready for product testers, but please look into this. We have rinsed and tested it ourselves, and it’s AWESOME.

    The oil sits on the top when stored in the cabinet. You can shake it up before use so it mixes well, and then squeeze it on whatever you want.

    For anyone who bought one of these peanut butter jar accessories, I am sorry for you. It would still create a mess in my kitchen, and I don’t want another kitchen “tool”. This one even got a write-up in the New York Times.

    Sincerely someone who appreciates convenience, but is also worried about the future.

  • WORD SHIT: Audacity

    Audacity

    [ôˈdasədē,äˈdasədē] noun

    1.a willingness to take bold risks.

    2.rude or disrespectful behavior; impudence.

  • WORD SHIT: Cautious

    Cautious

    [ˈkôSHəs] adjective

    (of a person) careful to avoid potential problems or dangers.

    (of an action) characterized by the desire to avoid potential problems.

  • WORD SHIT: Comply

    Comply

    [kəmˈplī/] verb

    (of a person or group) act in accordance with a wish or command.

    See also: Compliance

  • WORD SHIT: Compliance

    Compliance

    [kəmˈplīəns] noun

    the action or fact of complying with a wish or command.

    See also: Comply

  • WORD SHIT: Efficient

    Efficient

    [əˈfiSHənt] adjective

    (especially of a system or machine) achieving maximum productivity with minimum wasted effort or expense.

    productive of desired effects especially : capable of producing desired results with little or no waste (as of time or materials)

    These days corporate beans are hyper-focused on productivity, efficiency and growth. Upon inspection of said beans, it appears that the more corporate the bean, the less efficient the bean.

    Let me explain:

    To be continued….

  • Undefined – Fear of Labels – part 1

    Undefined – Fear of Labels – part 1

    Context. Interpretation. Understanding. Judgement. Acceptance. Definition. Perspective. Experience. Knowledge. Algorithm. Rabbit Hole. Blinders.

    “What do you do?” is a common conversational question, it can have a variety of meanings, depending on the context of the question, the tone of the questioner, and the perception of all parties involved.

    I do a lot of things. Don’t label me. Don’t put me in a box. Don’t assume you know me based on anything.

    Are you an artist? sometimes. Are you a parent? Yes. Do you work? yes. What kind of work do you do? can you be more specific?

    I can’t take a compliment, because I wasn’t raised receiving them.

    It’s different now. I finally reached a point of realization, a place of knowing that I can’t control what anyone thinks of me, and I was never here to be approved. I know myself, I know who I am, I know what I like, I know what I am good at, I know my strengths and weaknesses. I am not here to be tolerated.

    To be continued….

  • WORD SHIT: Brilliant

    Brilliant

    [ˈbrilyənt] adjective

    1.(of light or color) very bright and radiant.

    2. exceptionally clever or talented.

  • Dear Parents – part deux

    Dear Parents – part deux

    The following was an email sent to the parent community at my kids school.

    Hi Parents & Friends!

    Laura Rex, back again with some updates, ideas and general thoughts.

    It’s a new year and for me personally it has been an absolute dumpster fire so far. If we haven’t gotten to know each other yet, that’s cool. There is always time. For those of you I have gotten to know, I appreciate you. We might not be cut from the same cloth, but everyone loves a good quilt. 
    Now let’s get some of the admin and reminders out of the way👍

    It’s Tuesday, and the 2nd Tuesday of every month is FAMILY NIGHT at The Seneca. After lots of chats with different folks, I am stoked to share that Family Night is becoming a weekly, we are adding a VCR for that nostalgic 📼 VHS goodness, and revamping some of the deals. Hope to see you there 🎉 


    The 2nd Annual *school* Auction will take place April 7-13 2025, and we need help with sourcing and collecting donations — There is a quick survey HERE for preferences and auction ideas, do me a favor please and check it out. If you have an idea, we want it! Want to promote your business, let’s do it! Know someone who might be interested, let us know!

    In Other News:  THANK YOU to everyone who donated to the parent fund. Back in November I used one of my awkward tokens to ask the community for a monthly contribution ($5/month was the suggestion), and I was blown away at the response. We raised $1100 collectively! ROUND OF APPLAUSE. 

    The $ will be covering the following: All teacher appreciation initiatives, Special events & Supplies (Holiday party, Spring Picnic, Moving Up Ceremony, etc), Ideas have been floated about Leaving a cushion for the crew next year to get started, or donating the leftovers to fundraising, Insert your COOL idea here (but really in the form I will share soon). 

    Let’s Be Real. Hi I’m Laura. 


    I believe that transparency is the best policy – so for me you get what you get at all times, in all places. I have ADHD, I’m on the spectrum somewhere, I am awkward, often loud, brutally honest, filled with love, ideas, and questions. I ASK A LOT OF QUESTIONS. I use “curse” words regularly, and I do my best to not offend people, but I’m generally an unfiltered person. If you have met me, you’ve probably seen me cry (no shame here). 

    In 2024, the Surgeon General issued an advisory related to parenting, so if you are feeling alone in how stressful this shit is, YOU ARE NOT ALONE! 

    We were all people before we were parents. Parenting is fucking hard, and it has recently come to my attention that many of us have been looking for a village, a friend, or literally any type of connection — So let’s connect! 

    Please don’t mistake this for me expecting everyone to be my “friend”, but some of y’all peaked in high school and it shows. If I am not your cup of tea, no harm, no foul. You just keep doing you. However if you’d like to have tea or coffee, vent, rant, walk, etc. I’m looking at hosting it on Friday mornings after drop-off after break. 

    THE FUTURE IN 2025:

    In an effort to not exhaust myself yet again, or “over promise and under deliver” by attempting to do ALL of the things, I have put together a brief list of ideas, events, initiatives, etc. If something resonates, let’s find a way. Throw your expectations and assumptions out the window. I’m here for it. 

    Clothing Swap – As Springtime quickly approaches and everyone starts thinking about “spring cleaning”, a number of folks have communicated an interest in participating in a clothing swap. 

    School Retreat/Vaca takeover – Aiming for Spring break dates. More info coming soon. 

    Community Cookbook – I attempted this last year, made it WAY too complicated, and it got lost in the shuffle when the timing lined up with the auction, spring picnic, and the chaos of life. The goal was to create a communal resource of recipes and meals that our kids and families love, that are easy. We had a decent amount of responses, and I would love to share them with current, past and future families. 

    Parents Night Out Rotation – With coordination and communication, I’d love to explore giving parents a break for personal time, date night, or whatever TF you want to do with your time, while simultaneously fostering connections of the kids.

    Next week, you can expect another update/reminder about all of the things. Feel free to text me at any time, or shoot me an email  with your thoughts, questions, feelings, no matter how weird or silly they may seem. 

    Thanks for coming to my REX TALK – hope to see you out and about. 

  • Perspective on Industry Experience

    Perspective on Industry Experience

    Industry Experience Perspective

    Recently I was thinking about resumes, the rules for job applications, the interview process, and the absurdity of what minimum qualifications are theses days. How your experience and experience for a specific industry to Industry.

    And it made me think about how I’ve been in so many different Industries and that’s a large part of the reason I’ve been successful in past roles. Not to mention if I am interested in something, I will absolutely believe I am capable of doing it and learning how to do it on the fly.

    Why do you want someone that’s only been in one industry, or doing the same thing at the same place for like 10 years? That seems unbearably narrow-minded and honestly counterintuitive when you really think about it.

    New hires, consultants, contractors, vendors, etc. are generally brought on when a company is experiencing growth or is stuck.
    You’re bringing them on to either fill a gap, expansion or because of what you think you know about their expertise and experience in a role/industry.

    Too many brands are ignoring the aspect of curiosity.

    A new hire, a new contractor, or any new relationship should bring new things to the table.

    A DIFFERENT PERSPECTIVE. A NEW SOLUTION.

    Both of those things often come from experience working in different Industries, roles, companies, teams. Someone who can look at a problem differently, flip it upside down and shake it the fuck up.

    That’s the point. The basis of it at least. I will come back to this…

    To be continued – with examples…

  • WORD SHIT: Raw

    Raw

    [rô] adjective

    1.(of an emotion or quality) strong and undisguised.

    2.frank and realistic in the depiction of unpleasant facts or situations.

  • Fire Me Up – Feelings

    Fire Me Up – Feelings

    At any point in time I woud rather have big feelings, and feel all the things then feel nothing.

    Yes I get fired up about things — It should be more alarming that there are people who feel nothing.

  • How to overcome stupidity.

    How to overcome stupidity.

    This morning I asked myself if it was possible to overcome stupidity, and perhaps the word close-minded would be better suited for the true question. Is it possible to explain something in a way that will make the person understand, care, or empathize?

    Less then an hour later, upon opening my Instagram for a brief moment of doomscroll, a quote by Mark Twain was front and center.

    No amount of evidence will ever persuade an idiot.
    – Mark Twain

    The quote itself was set to a chill instrumental version of gangsta’s paradise, with a black and white video of water crashing behind it.

    It was in that moment that I was reminded yet again on how much energy is wasted when I attempt to explain my perspective to someone who gives no fucks about it. For now the goal is to focus on recognizing and bringing awareness to myself when I begin to spiral into explanation. To stop. Take a moment. Say nevermind and walk away.

  • WORD SHIT: Clarity

    Clarity

    [ˈklerədē] noun

    1.the quality of being coherent and intelligible.

    2.the quality of transparency or purity.

    Clarity comes from transparency, and I believe it’s connected to honesty, authenticity and understanding.

    To Be Continued…

    Working on some new ideas, concepts, projects and products. The WORD SHIT series will be available on tote bags, mugs, and tees.

    Buy The Mug

  • A name is a name – but what’s up with the personal branding BS? What happened to self-identity?

    I have changed my name a lot. Some were nicknames, some were legit, legally on paper (read part 1 here). I have also built my own brand at least a dozen times — Each time I would tear down the previous version, and start from scratch, rebuild it to something completely new… Only to feel “over it” by the time I got to the end. LOL for me.

    Only a handful of those have ever seen the light of day. Most only briefly. A moment where I was so proud and so excited of my “new creation”. And ya know I would go and share it with some people (like a special sneak preview). I would share it with my besties who would say “WOOT that’s awesome! I don’t get it, but it’s awesome!” And I would share it with a person in my industry/field, usually someone that I respected or admired. Sometimes I would show my mom – that ended pretty early –

    Anyway, those brand versions were really just my identity all packaged up. Which would change every few years based on whatever current special interest I had, or visual I had locked into.

    Now, I would imagine You’ll have the people coming for me saying, “Well, you shouldn’t care.” No shit. I’m working through that. I’m 36. I’m a mom now. Or the people saying “oh, well it just wasn’t the right timing” Sure, no problem.

    You can tell me whatever you think I want to hear or perhaps whatever you think you want to hear.

    As far as why past brand iterations didn’t work? I don’t really care. Trying to understand why is not helping me today or tomorrow. All I know is that my biggest mistake, my biggest failure and regret is not just doing it. Waiting for external validation and approval…

    Here’s the thing when it comes to “just doing it”. Once upon a time, I had this extreme sense of “Fuck the world”. And my mother would tell me “you’re so angry and you hate the world” and blah, blah, blah and like, yeah, maybe I did. Because it was hard as a teenager and try to wrap your head around the fact that your own mother who adopted you HATES you.

    I absolutely am angry. I have every right to be.

    THE BO YEARS – no W
    I used to try and make my whole brand, my identity. Uh maybe you knew me at the Laura bo phase. Uh, for those of you don’t know,
    My middle name is not BO. I have five bow tattoos, I have five ribbon tattoos, right? And I got three of them the summer just before I went to college my freshman year and two of them within the first year of college.

    It doesn’t matter. The point is, is Why was it Bo not b-o-w? Because the first time I had it as “bow”, people said oh it’s “Laura bow” like the pronunciation was BAO. They assumed it was my last name. So I dropped the W. Back then my last name was still my fathers, MARFILIUS.

    THE FIONA YEARS
    I was just barely 18. Took me three more years to take my mom’s last name. Maybe you met me in high school during my Fiona years, right? Uh, it technically. Started, when I went to Camp, Sleepway camp, the same year I got kicked out of camp.

    But I decided that, hey, I don’t know these fucking people. I see them for a few weeks out of the year and I don’t want to be Laura right now, right? Because I thought Laura sucked. And so I said, fine, I’m going to be Fiona and I was Fiona. Up until my freshman year of high school, where there was already a Fiona.

    Her real name was Fiona. And obviously F comes before L in the in the alphabet. Um, and so I decided to go by Laura that year. That blip. The following year when I was shipped off to boarding school in Vermont, I went back to Fiona. I didn’t grow up with the name, Fiona, I didn’t have nicknames. I always wanted a nickname. I didn’t know the, uh, the the ugly side of nicknames.

    To be continued…

  • What Makes A Good Parent?

    In the midst of my increasingly ugly divorce with my soon to be ex-husband we continue to “disagree” on some seemingly universal basics. Now while some of you may be thinking — just don’t talk to him. Move out. Be the bigger person. Please kindly and disrespectfully fuck off. Three years of silence and being the bigger person got me here to this exact point.

    So after a quick google search of “what makes a good father?” for the comic relief, followed by the same search of “what makes a good mother?” it has occured to me that society in this country is FUCKED. (As if we didn’t already know this.)

    Below are the two images of the top things listed for each search as prepared by google.

    As noted these were compiled from various sources across the web. WHAT IN THE ACTUAL FUCK THOUGH?

    *Please note I am fully aware of what MY definition of a good parent is on both sides. We will get to that.

    Can we just talk about the apologize when necessary first?

    To be continued….